Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
The slogan in this new ad for Pepperidge Farm's Milano cookies is "My yummy secret," which is either the title of an article in Ladies Home Journal or a late-night movie on Cinemax. The ad itself, however, is surefooted. It's a good concept executed simply and well: Just before a big dinner party, a husband finds his wife chilling with that most pernicious relaxant, the cookie.
Most of the burden of proof here is on the actors, and they're both excellent, particularly her.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in