Ad of the Day: Milano Cookies

The first step toward getting help is admitting you have a problem

The slogan in this new ad for Pepperidge Farm's Milano cookies is "My yummy secret," which is either the title of an article in Ladies Home Journal or a late-night movie on Cinemax. The ad itself, however, is surefooted. It's a good concept executed simply and well: Just before a big dinner party, a husband finds his wife chilling with that most pernicious relaxant, the cookie.