Ad of the Day: Memorial Sloan Kettering Tells Three Powerful, Inspiring Cancer Stories

Pereira & O'Dell extends the 'More science. Less fear' campaign

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Giving people a new way to think and talk about cancer."

That's the mission of three Internet films from New York's Memorial Sloan Kettering Cancer Center, according to chief communications officer Avice Meehan. "We started to frame that language in the original work last fall," Meehan says, "and now we are bringing in the human impact by celebrating the stories of the people we serve."

The films, running three to four minutes, each focusing on one cancer survivor's story, are the latest phase of MSK's "More science.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in