Ad of the Day: Meet the Crazy Cameraman Who Films Every Kill in Call of Duty

Randall Higgins is not messing around

One of the great mean-spirited pleasures of multiplayer gaming is knowing that whenever you finally seize the day and blow your enemy to smithereens, he or she has to watch it on instant replay.

But who does the difficult work of chronicling that demise and then shoving it in the person's face? Have you ever thought about that?

No, you haven't. Because you're selfish.

But Call of Duty has. Randall Higgins (played in 72andSunny's ad below by Rob Huebel, late of both Amazon's Golden Globe-winning Transparent and, of course, Adult Swim's offbeat drama TV parody Children's Hospital) is just such a "killcameraman." And he has a lot to say about his difficult, underappreciated (again: we blame you) job, taking time out of his busy schedule to walk us through the new DLC pack, Havoc, that's coming out for Activision's new Call of Duty game, Advanced Warfare.

We broke down the way the DLC rollouts work back in October—it's a great way to keep consumer dollars coming in without requiring them to sign up for a service (which is a hard sell to the generation that loves CoD). And this one sounds fun: exo-suited zombies, murderous clowns and a nuclear reactor are just a few of the attractions.

Also there's a gun called the Widowmaker ("They don't call it the Friendmaker for a reason," Higgins observes). And there's that cool Raconteurs song, too.

Anyway, think of somebody besides yourself for once. Like Randall.

CREDITS

Client: Activision


Project: "Randall Higgins: KillCameraman"

Agency: 72andSunny

Activision

CEO Activision Publishing: Eric Hirshberg

EVP, Chief Marketing Officer: Tim Ellis

SVP, Consumer Marketing: Todd Harvey

VP, Consumer Marketing: Matt Small

Director, Consumer Marketing: Mike Pelletier

Manager, Consumer Marketing: David Cushman

72andSunny Team

Chief Executive Officer: John Boiler

Chief Strategy Officer: Matt Jarvis

Chief Creative Officer: Glenn Cole

Group Creative Director: Frank Hahn

Creative Director/Designer: Rey Andrade

Creative Director/Writer: Josh Fell

Lead Designer: Jeremy Wirth

Lead Writer: Jed Cohen

Designer: Sean Matthews

Writer: Kako Mendez

Chief Production Officer: Tom Dunlap

Director of Film Production: Sam Baerwald

Executive Film Producer: Dan Ruth

Film Production Assistant: Alissa Stevens

Group Brand Director: Mike Parseghian

Brand Director: Simon Hall

Brand Manager: Justin Gonzaga

Brand Coordinator: Brian Kim

Director of Business Affairs: Michelle Mckinney

Group Business Affairs Director: Amy Jacobsen

Business Affairs Manager: Kelly Ventrelli

Business Affairs Coordinator: Amy Shah

Co-Director of Strategy: Bryan Smith

Strategy Director: John Graham

Sr. Strategist: Daniel Teng

Production Partners

Production Company: Hungry Man

Director: Wayne McClammy

Director of Photography: Bryan Newman

Executive Producer: Dan Duffy

Executive Producer: Mino Jarjoura

Producer: Dave Bernstein

Editorial: Final Cut

Editor: Crispin Struthers

Editor: Christopher Amos

Executive Producer: Saima Awan

Sr. Producer: Suzy Ramirez

VFX: MPC

LA OFFICE

Head of Production: Andrew Bell

Executive Producer: Karen Anderson

Sr. VFX Producer: Carla Attanasio

Creative Director/VFX Supervisor: Paul O'Shea

3D Lead: Corinne DeOrsay

2D Lead: Paul O'Shea

2D Artists:

Flame: Vincent Blin

Robert Moggach

Nuke: Brinton Jaecks

Toma Bowen

James Stellar

Syam Karumathil

Matte Painting: Eric Mattson

Roger Kupelian

Ivo Horvat

3D Artists:

Modeling: Steven Browning

Toshi Sakamaki

Texture: Joseph Langmuir

Toshi Sakamaki

Animation: Jeffrey Lee

Rigging: Steward Burris

Ian Wilson

Lighting: Kristen Eggleston

Huisoo Lee