Ad of the Day: Meet Charles Schwab's New Intelligent, Nonhuman Pitchman

CP+B builds embodiment of the company's robo-adviser

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Charles Schwab gets replaced by a robotic pitchman in Crispin Porter + Bogusky's new campaign introducing a digital platform called Schwab Intelligent Portfolios.

A stylized, British-accented, boxy digital monitor has the starring role. It floats in the air like some kind of finance drone, explaining its mission—"I am a fully automated investment advisory service. I can help you choose investments, monitor them and rebalance your portfolio"—in soothing, measured tones that make me believe it would really rather kill all humans! (Or at least mess with their credit scores, like these sadistic servers.)



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