Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't show any soccer stars at all.
McDonald's and DDB Chicago bring us a case in point with "Gol!," the chain's two-minute celebration of trick shots, fancy footwork and surprising skill. Created largely to drive traffic to the brand's augmented reality game built around specially redesigned fries packaging, the ad itself is a charming display of largely unknown talent drawn from around the world.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in