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McDonald's seems like way too big of a company to have interesting, playful contests for employees. But the fast-food chain's Canadian operation has always had surprisingly relevant ideas (like its celebrated transparency campaign looking at what, exactly, goes into its food).
Now, McDonald's Canada has organized a fun contest for crew members—asking them to submit their own burger/wrap recipes using McDonald's ingredients for a chance to win $10,000 and other prizes.
The challenge, developed by creative agency Cossette and the Ontario Regional McDonald's marketing team, was centered on a website, secretsecretmenu.ca,
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