Ad of the Day: McDonald’s Seeks Great Recipes in Top-Secret Contest for Employees

The winner gets $10,000

McDonald's seems like way too big of a company to have interesting, playful contests for employees. But the fast-food chain's Canadian operation has always had surprisingly relevant ideas (like its celebrated transparency campaign looking at what, exactly, goes into its food).

@nudd Tim Nudd is a former creative editor of Adweek.