Brand Marketing

Ad of the Day: McDonald's Refreshes 'I'm Lovin' It' and Suddenly Feels a Lot Like Oreo

Archenemies become friends in Leo Burnett's launch spot

By Tim Nudd

January 5, 2015

Can't we all just get along? McDonald's thinks so—and pushes global harmony hard in its new brand campaign, which refreshes the long-running "I'm lovin' it" tagline by putting more focus on the lovin'.

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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