Ad of the Day: McDonald's Refreshes 'I'm Lovin' It' and Suddenly Feels a Lot Like Oreo

Archenemies become friends in Leo Burnett's launch spot

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Can't we all just get along? McDonald's thinks so—and pushes global harmony hard in its new brand campaign, which refreshes the long-running "I'm lovin' it" tagline by putting more focus on the lovin'.

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