Ad of the Day: McDonald's Refreshes 'I'm Lovin' It' and Suddenly Feels a Lot Like Oreo

Archenemies become friends in Leo Burnett's launch spot

Can't we all just get along? McDonald's thinks so—and pushes global harmony hard in its new brand campaign, which refreshes the long-running "I'm lovin' it" tagline by putting more focus on the lovin'.