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CANNES, France—Advertisers are pretty obsessed with cycling lately, judging by a number of remarkable campaigns that have been entered in the Cannes Lions festival here. (Look for a couple of bike-related ideas to win Lions at Monday night's award show just a few hours from now.)
Now, McDonald's is climbing aboard with a neat packaging idea aimed at cyclists.
Tribal Buenos Aires in Argentina came up with the McBike idea, which was implemented first in Denmark, oddly enough, but seems to be spreading quickly around the globe.
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