Ad of the Day: McDonald's All-Day Breakfast Is Here, and People Are Losing Their Minds

Leo Burnett spots capture real, ecstatic social-media reactions

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McDonald's all-day breakfast launches today, and with it, three new spots from Leo Burnett—to go with one that's already been airing—in which actors deadpan actual tweets and Facebook posts from McD's fans who've been waiting for this day like it's a national holiday.

Following McDonald's recent announcement that it would start making breakfast around the clock, Burnett scoured social media for posts—like the one below, from Ryan Smith—that captured the anticipatory joy of wolfing down an Egg McMuffin at any hour.

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