Ad of the Day: Mary Todd Joins MiniAbe in Officer and a Gentleman Spoof for Illinois

Whisked away for fall fun

Headshot of Tim Nudd

MiniAbe Lincoln has been screaming and whoa-ing his way around Illinois for over a year in ads for the state's tourism office. But he settles down in the latest spot from JWT Chicago—thanks to the love of his life, Mary Todd.

Todd was notoriously melancholy for most of her adult life. And no wonder. It turns out she worked in a bleak cubicle in a nondescript office, pecking away on a keyboard that was way too big for her.

But along comes MiniAbe to whisk MiniMary offer her feet, quite literally, in this amusing spoof of the over-the-top final scene from An Officer and a Gentleman.

The spot is meant to get boomers, Gen X-ers and others to "whisk someone away" this fall and enjoy romantic attractions in Illinois.


Client: Illinois Office of Tourism

Agency: JWT Chicago

@nudd Tim Nudd is a former creative editor of Adweek.