Ad of the Day: Mars Rolls Out Twix Bites, a Candy Three Decades in the Making

The '80s couldn't handle it

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If you've been to the candy aisle of a grocery store at any point in the past couple of years, you're probably aware that pretty much every name-brand candy bar—Snickers, Milky Way, Kit-Kat—now comes in a little chocolate-dipped, bite-sized (not fun-sized, mind you) form of condensed candy bar goodness.

One candy, however, didn't get that same treatment: the lowly Twix.

Luckily, Mars is finally remedying that with the long-awaited debut of Twix Bites. And judging by the product's new ad campaign from BBDO New York, Mars knows they missed the boat.

"Crunchy cookie, chocolate and caramel in a bite size.

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