Ad of the Day: Marco Polo Struggles With His Own Pool Game in Geico's New Campaign

Martin Agency debuts 'It's Not Surprising' work

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One of the last places you'd expect to see 13th century Venetian explorer Marco Polo would be in a pool with a bunch of kids during a round of the modern-day water game Marco Polo.

But that's exactly where he appears in Geico's latest goofy commercial from The Martin Agency, which juxtaposes the surprise of the off-kilter visual gag with the obviousness of what the the insurer emphasizes as its competitive edge—lower rates for consumers.

"It's not surprising" is the theme of the new mini-campaign.

In the spot, the famous traveler stands, in full period garb, chest deep in a backyard pool, completely baffled while a handful of children swim around him yelling "Marco" and "Polo."

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