Brand Marketing

Ad of the Day: Lorde’s Song ‘Royals’ Makes Ad Debut for Samsung Galaxy Note 3

Queen bee paired with king of soccer

By Tim Nudd

October 9, 2013

Samsung brings together one huge up-and-coming talent and one firmly established one for its new global "Design Your Life" spot from Leo Burnett in Chicago, advertising the Galaxy Note 3 and Galaxy Gear.

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
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