Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Samsung brings together one huge up-and-coming talent and one firmly established one for its new global "Design Your Life" spot from Leo Burnett in Chicago, advertising the Galaxy Note 3 and Galaxy Gear.
Skipping what might have been more lyrically appropriate endorsements like Cadillac, Crystal, Grey Goose or Maybach, the 16-year-old New Zealand singer Lorde lends the melody of her chart-topping hit "Royals" to this two-minute Samsung ad. Directed by Furlined's Adam Hashemi, the spot tells the story of a mysterious character who arrives in a blighted city setting and uses his Galaxy Note 3 tablet and Galaxy Gear smart watch to set in motion an at-first-cryptic urban development project.