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After charming poor kids who love to sing Lorde in his previous spot, goofy-looking Samsung spokesman Lionel Messi is back, and this time he's fleeing such shiny, sleek black cars that I thought this was an automotive ad until I saw that the Mercedes logos were blacked out.
Basically, Messi flees the cars of the Shadow Government or whoever it is, dribbling his soccer ball with amazing skill through a restaurant, across the tops of cars and elsewhere in a clever riff on the Parkour craze that has taken over everything from broadcast TV to the James Bond franchise.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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