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In the case of Lincoln's "Sound and Vision" project, it turns out less is more.
Last week, the automaker released what it billed as the "fully immersive digital experience" of its much-commented-on Beck-covers-Bowie concert. In English, that roughly means a website that lets viewers wander around a virtual facsimile of the show. On the site, visitors can see all of theater-in-the-round's 160-musician ensemble, and hear different versions of the mix based on their positions, during the various stages of the performance.