Ad of the Day: Lightlife

Animals are made of vegetables in ConAgra's animated spot for its meat alternatives

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


If Old McLightlife had a farm, all the pigs would be made of vegetables.

Lightlife, a ConAgra purveyor of meatless foods, launched this stop-motion animated online ad last week from Venables Bell & Partners imagining a fairy-tale plot of land where all the livestock have been replaced with versions of themselves constructed entirely out of edible flora. Set to a takeoff on "Old McDonald Had a Farm," the spot, directed by Kirk Kelley of Laika House, paints a picture of a place that, depending on the viewer's diet, will seem either like a form of heaven or of hell—an environmentally friendly, slaughterless paradise for vegetarians, or a torturous existential prison for meat lovers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in