Ad of the Day: Life Gets Even Worse for Cable Customers in DirecTV’s New Horror Stories

Campaign's third year

It's been two years since DirecTV and Grey New York launched their "Cable Effects" ad campaign, detailing the strange and terrible fates that can befall cable customers. In that time, the formula has remained essentially the same, with mundane annoyances escalating quickly into life-wrecking chaos.

Will the laughs keep coming this year as the campaign enters its third year, treading back over entertaining but familiar ground by taking characters from disappointment to depression to borderline catastrophe? Decide for yourself with the three new spots below, which highlight job loss, gorilla attacks, riots and facial swelling as just a few potential downsides of going with one of DirecTV's cable competitors.

In the best spot of the lot, "Don't Become a Local Fisherman," we watch as a man's attempt at a stress-free vacation turns him into an island pariah stranded away from home. In another spot, a man's decision to try hang-gliding ends in urban anarchy and violence against the elderly. You can probably guess what happens in the third spot, called "Don't Get Body Slammed by a Lowland Gorilla."

The ads are solid, though Grey and its client have clearly reached a moment of choice frequently faced by the wacky experimenters at Geico and The Martin Agency: Does this campaign have the legs to keep getting laughs for years to come, or should it be retired early enough to ensure it's remembered fondly?


Advertiser: DirecTV

Agency: Grey, New York

Chief Creative Officer: Tor Myhren

Executive Creative Director: Dan Kelleher

Vice Presidents, Creative Directors: Doug Fallon, Steven Fogel

Agency Executive Producer: Andrew Chinich

Agency Associate Producer: Lindsay Myers

Agency Music Producer: Zachary Pollakoff

Account: Chris Ross, Beth Culley, Anna Pogosova, Aaron Schwartz, Meredith Savatsky

Production Company: MJZ

Director: Tom Kuntz

President: David Zander

Senior Executive Producer: Scott Howard

Producer: Emily Skinner

Production Supervisor: Daniel Gonzalez

Directors of Photography: Greig Fraser (Fisherman), Emmanuel "Chivo" Lubezki (Soup, Gorilla)

Editorial Executive Producers: Sasha Hirschfield, Mackenzie Cutler

Editors: Erik Laroi, Mackenzie Cutler (Fisherman), Gavin Cutler, Mackenzie Cutler (Soup, Gorilla)

Assistant Editors: Brendan Hogan, Mackenzie Cutler (Fisherman), Ryan Steele, Mackenzie Cutler (Soup, Gorilla)

Mixer: Sam Shaffer, Mackenzie Cutler

Sound Designer: Marc Healy, Mackenzie Cutler

Visual Effects: Method Studios

Visual Effects Supervisor: Doug Luka, Method Studios

Visual Effects Producer: Christa Cox, Method Studios

On-Camera Casting: Francine Selkirk, Shooting From the Hip

Voiceover Casting: Nina Pratt, Jerry Saviola, Avenue 3 Casting

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