Ad of the Day: Life Gets Even Worse for Cable Customers in DirecTV's New Horror Stories

Campaign's third year

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It's been two years since DirecTV and Grey New York launched their "Cable Effects" ad campaign, detailing the strange and terrible fates that can befall cable customers. In that time, the formula has remained essentially the same, with mundane annoyances escalating quickly into life-wrecking chaos.

Will the laughs keep coming this year as the campaign enters its third year, treading back over entertaining but familiar ground by taking characters from disappointment to depression to borderline catastrophe? Decide for yourself with the three new spots below, which highlight job loss, gorilla attacks, riots and facial swelling as just a few potential downsides of going with one of DirecTV's cable competitors.

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