Ad of the Day: Lexus

The automaker builds a racetrack in the shape of 'SI' swimsuit model Tori Praver

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Automobiles and women in skimpy clothing. They've been together probably since cavemen finished chiseling the first stone wheel. These days, it's not really acceptable for mainstream auto brands to just throw girls in bikinis into their advertising—but there are exceptions. You can go over the top and "ironic" (as Kia did with Adriana Lima in the Super Bowl). Or you can partner with that last bastion of semi-reputable, sanitized smut—the Sports Illustrated swimsuit issue.

Ford did a clever integration with this year's issue, buying print ads that featured a nonexistent model—Google searches for whom led straight to a Mustang website.



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