Ad of the Day: Levi's

A pair of jeans is a stupendous motivator in W+K's latest 'Go Forth' spot

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Are you a young worker stuck in a dead-end job (or lacking one entirely) in an impossible job market in a horrible economy? Don't worry. Throw on a pair of Levi's, and you'll be ready to rule the world.

That's the underlying, not-quite-credible message of Wieden + Kennedy's latest work in its now 3-year-old "Go Forth" campaign for Levi's—as captured in the aggressively poetic, oozingly optimistic 60-second launch spot below. The ad, directed by Lance Acord, pushes the brand's fall/winter 2012 global collection, which Levi's says has "a refined and tailored look made for those who get dressed each morning with purpose."

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