Ad of the Day: Leo Burnett Brings a Colorful Fantasy to Life for Honda

CR-V spot mirrors a child's imagination

This ad by Leo Burnett Melbourne for the Honda CR-V Series II is certainly a horse of a different color.

That color is pink, the hue of a young girl's favorite horsy toy. When its head snaps off, the kid is heartbroken, and Dad does the only logical thing. He loads the kids into the family's Honda CR-V and heads to the fanciful Ranch of the Rainbow, home to real live horses of every conceivable hue. There's even turquoise hay in the barn!

Naturally, a magnificent pink steed is available, and our pint-sized heroine hath charms to tame the spirited beast. So, all ends well — until the final twist, that is, which could lead to the family's, well, extinction (though probably not).

"The idea came from the insight that having children is its own adventure, and sometimes you have to go on a bit of a wild goose chase to appease the imagination of a young child," says Leo Burnett executive creative director Jason Williams.

Nicely directed by Goodoil Film's Hamish Rothwell, the ad includes a voiceover advising viewers to "Go with it," and the quirky spot is the first element in an integrated effort that includes cinema, outdoor and interactive elements.

It's a smart lead-off for the campaign and a colorful tale that really stands out from the herd.

CREDITS

Client: Honda

Agency: Leo Burnett Melbourne

ECD: Jason Williams

Creatives: Joe Hill, Garret Fitzgerald

Senior Agency Producer: Cinnamon Darvall

Group Account Director: Chris Ivanov

Senior Account Director: Jaime Morgan

Director of Integrated Strategy: Ilona Janashvili

Production: Goodoil Films

Director: Hamish Rothwell

Executive Producer: Sam Long

DOP: Crighton Bone

Production Designer: Guy Treadgold

Casting: Catch Casting NZ, Mullinar's Sydney

Editor: Peter Sciberras Method Studios

VFX & Supervisor: Colin Renshaw (ALT VFX)

Sound Engineer: Sam Hopgood – SoundLounge

Sound Producer: Lizzie Haussegger – SoundLounge

Client: Honda Australia 

Brand Comms Manager: Melissa Altarelli

Brand Comms Specialist: Sarah Tolliday

Brand Comms Coordinator: Megan McDermott