Ad of the Day: Lawn Doctor Just Made a Ton of Quirky New Ads and Will See What Sticks

Sleek Machine looks to 'motivate an immediate reaction'

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.

Ad agency Sleek Machine goes yard for Lawn Doctor, launching dozens of creative assets ahead of the spring sales season. 

Rather than focus on an overarching campaign with a unifying brand theme, the agency opted for a series of highly targeted social videos, banners and related content, addressing specific consumer concerns in fun and often unexpected ways. 

"This is retail advertising, first and foremost," Tim Cawley, Sleek Machine's creative chief, tells Adweek. "It seemed most important to motivate an immediate reaction, as opposed to creating some lofty strategy." 



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in