Brand Marketing

Ad of the Day: Lady Gaga, Tony Bennett Star in Barnes & Noble’s Charming Holiday Ad

Baby, it's cold outside

By David Gianatasio

November 20, 2015

Tony Bennett and Lady Gaga make goo-goo eyes at each other and croon "Baby, It's Cold Outside" in this amiable holiday spot for Barnes & Noble.

David Gianatasio
@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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