Ad of the Day: Kim Kardashian Just Made One Seriously Strange Ad for an Energy Drink

Channeling Marie Antoinette, Audrey Hepburn

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Kim Kardashian West sports seven costumes and channels famous female figures in history, including Marie Antoinette and Audrey Hepburn, in this two-and-a-half-minute ad for Hype Energy Drink.

It's an odd narrative that doesn't make much sense, spending over a minute of its run time inside a dreamy Palace of Versailles-like setting. It has the look and feel of a fashion film—most of which don't make a lick of sense (which is fine when you're trying to showcase a new collection).

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