Ad of the Day: Kids Live With Their NBA Heroes to Pick a Favorite in Nike's Fun Film

Colorful five-minute spot has all the right moves

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In "Bring Your Game," a five-minute Nike film that debuted during NBA telecasts on Christmas Day, a bunch of kids can't decide on their favorite player. So, like all kids facing this dilemma, they jet around the country to hang out with some of Nike's biggest basketball endorsers in a series of amusing vignettes by Wieden + Kennedy. 

It's exactly like real life! 

First up, they knock on Kevin Durant's door. "Hey, KD," one young fan begins, "there's a lot of great players right now, and that makes it kind of hard for us to pick a favorite.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in