Brand Marketing

Ad of the Day: Kia’s Hamsters, as You’ve Never Seen Them Before

How can ads that are so dumb be so good?

Headshot of Tim Nudd

By Tim Nudd

August 23, 2013

Kia's hamster commercials are that rarest of advertising species: a campaign that by all objective measures you should hate, but which you can't help but love.

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
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