Ad of the Day: Kia’s Hamsters, as You’ve Never Seen Them Before

How can ads that are so dumb be so good?

Headshot of Tim Nudd

Kia's hamster commercials are that rarest of advertising species: a campaign that by all objective measures you should hate, but which you can't help but love.

@nudd Tim Nudd is a former creative editor of Adweek.