Ad of the Day: Kia's Hamsters, as You've Never Seen Them Before

How can ads that are so dumb be so good?

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Kia's hamster commercials are that rarest of advertising species: a campaign that by all objective measures you should hate, but which you can't help but love.

The formulaic setups—fruit doesn't hang much lower than dancing animals—are redeemed by the supremely gleeful (and skillful) execution, and the attention to detail. The ads, by David&Goliath, are so well produced—and they go so all in—that you can't help tapping your foot to the music, even as you try to stifle the smile that so annoyingly seems to be spreading on your face.

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