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In recent years, BBH London has focused on family relationships and offbeat stories in its KFC ads, with the product almost as a side dish and strong storytelling as the main course.
That trend continues in "Fans," a new 90-second spot in which we meet two young boys in Scotland who root for opposing soccer teams. (OK, football teams.) One is a fan of Stirling Albion. The other likes Dunfermline. It's a conflict on par with Scottish succession.