Ad of the Day: Johnny Manziel Gyrates From Hunger in Latest Snickers Ad

Quarterback teaches aerobics

Johnny Manziel isn't Johnny Football when he's hungry. He's Johnny JamBoogie.

In this new Snickers ad from BBDO New York, the Cleveland Browns quarterback stars as a Spandex-clad man leading an aerobics class full of women. That is, until he's rescued by a teammate bearing a candy bar.

It's a variation on a joke that by now is familiar. Last year, the late, great Robin Williams possessed a football coach in a commercial for the brand. In another, Kenny G sat in for a boring storyteller. Before that, Joe Pesci, Don Rickles, Aretha Franklin, Betty White and Abe Vigoda all had their moments. This February, we learned that even Godzilla is a pretty fun guy when he isn't peckish.

But Manziel is topical, and his buffoonery helps keep the idea going.

USA Today, meanwhile, wonders why Snickers used an actor as his savior, instead of a second, actual Browns player. And on the ad's YouTube page, one armchair quarterback takes issue with a different point: "A better ending would have backup quarterback Manziel eating a Snickers bar and turning into starting quarterback Brian Hoyer."

Zing. Regardless, plenty of football fans seem to be getting a kick out of the clip—it has more than 500,000 views since being posted on Thursday.


Client: Snickers

Spot: "Johnny JamBoogie"

Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Directors: Gianfranco Arena, Peter Kain

Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Executive Producer: Alex Gianni

Producer: Patrick Smith

Executive Music Producer: Melissa Chester

Global Account Director: Susannah Keller

Account Director: Joshua Steinman

Account Manager: Dylan Green

Production Company: Radical

Director: Steve Miller

Executive Producers: Frank Scherma, Gregg Carlesimo

Producer: Barbara Benson

Production Supervisor: Ted Liotopoulos

Director of Photography: Mandy Walker

Production Designer: Tom Foden

Recording Studio: HeardCity

Mix House: Heard City

Audio Engineer: Philib Loeb

Editing House: Cutting Room

Editor, Managing Partner: Chuck Willis

Executive Producer: Melissa Lubin

Producer: Anna Petitti

Visual Effects House: Light of Day

Colorist: Tim Masick, Company 3

Music Track: "You're My Love"