Ad of the Day: John Lewis May Have Already Won Christmas With Its Adorable Penguin Ad

Story of magic and love through a child's eyes is almost perfect

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There's enormous pressure on John Lewis and adam&eveDDB to deliver an incredible Christmas ad every year—Christmas, after all, being Britain's version of the Super Bowl when it comes to advertising.

This year, they've waddled in and scored a major hit.

The new spot, "Monty the Penguin," which broke online Thursday and will air on British TV starting Friday, is almost perfectly constructed. It tells the story of friendship between a little boy, Sam, and his penguin friend, Monty.

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