Ad of the Day: Jet.com Just Made 50 Crazy Real-Time Ads Based on User Shopping Carts

A frenzied day on set

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Jet.com's advertising is so unabashedly, self-consciously silly, it's enough to make your head explode.

First there was R/GA's "mind-blowing" spot introducing the members-only shopping site to the public at large. Now, we're assailed by dozens of goofy web clips from SS+K.

Director Tom Scharpling, who produced the USA Network crime-comedy Monk, worked with comedy writer Steve Young and an improv troupe on Wednesday to film brief real-time ads based on the shopping-cart contents of Jet.com customers who agreed to participate.

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