Ad of the Day: Jean-Claude Van Damme Weirdly Keeps the Beat for Go Daddy

'It's go time,' says Deutsch spot

Over the years, Go Daddy has developed a reputation for raising eyebrows with provocative ads starring very voluptuous women wearing very little clothing. The Web-hosting company's latest effort might be even more of a shocker than usual—not because of any X-rated themes, but because it doesn't have any sexy women at all. And because it's just really weird.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.