Ad of the Day: JCPenney's Precocious Fashionista Gets Sassy for Back to School

Tween in a leather jacket lays down the playground rules

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Anyone with even the slightest memory of his or her childhood is sure to recall the suffocating pressure that came with picking an outfit for the first day of school. Choose the perfect ensemble and you’ll be the coolest kid in school; pick the wrong one and you’ll be scorned (or worse, doomed to obscurity). Older and wiser, we now know that none of it mattered that much, but it sure felt like it at the time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in