Ad of the Day: iRobot

Roomba inspires a song and dance in Mullen's goofy new campaign

Remember the Roomba? The iRobot-made mini-hovercraft-slash-vacuum, which has somehow already been in existence for a decade, is back with a vengeance thanks to a $10 million ad campaign across print, Web and TV from Boston agency Mullen. There's also an iRobot-branded YouTube channel—which ties in nicely with the star of Roomba's video spots, YouTube dubstep dance sensation Marquese Scott.