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Remember the Roomba? The iRobot-made mini-hovercraft-slash-vacuum, which has somehow already been in existence for a decade, is back with a vengeance thanks to a $10 million ad campaign across print, Web and TV from Boston agency Mullen. There's also an iRobot-branded YouTube channel—which ties in nicely with the star of Roomba's video spots, YouTube dubstep dance sensation Marquese Scott.
The spot, titled "Do You?" (as in "iRobot, Do You?"—whatever that means), features Scott and a bevy of otherwise normal-looking people so inspired by their Roomba vacuum that they break into a very challenging version of "The Robot" dance with their electronic friend.
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