Ad of the Day: Intel

Projector in Tokyo follows up 'Museum of Me' with the more fun-loving 'Me the Musical'

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Intel's Museum of Me, created last year by ad agency Projector in Tokyo, presupposed that your online life is so artfully lived that it belongs in a museum—a virtual one, with images and posts from your Facebook page lining the walls like precious paintings. The campaign bowled over the Cannes judges this summer (golds in Cyber, Film and Branded Content, along with a silver in Direct) but always seemed a little weighed a bit down by its self-seriousness.

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