Ad of the Day: This Incredible Scouting Ad Shows How Lessons Can Last a Lifetime

A South African spot with a touching twist

Being a Scout isn't just about roasting marshmallows and hiking through the wilderness. It's also about learning life-saving skills that stick with you far beyond childhood.

In a new ad from Scouts South Africa and Cape Town agency Not Norm, we see just how important these lessons can be.

But this isn't just about how Scouts can save lives. The ad's message, "Learn it young, remember it forever," comes to life in a truly touching way.

Hat tip to reader Jeff Seevers.

CREDITS

Agency: Not Norm, Cape Town 

Executive Creative Director: Gavin Whitfield

Production: Velocity Cape Town

Director: Gregg Bailey

Producer: Kathleen Browne

Executive Producers: Karen Kloppers and Helena Woodfine

DP: Jamie Ramsay

Postproduction: Deliverance

Editor: Anthony Martin

Music/Sound: The Workroom