Ad of the Day: Ikea Welcomes You to the Dollhouse

Mother's captivating and creepy music video

The premise of Ikea's "One Room Paradise" music video seems straightforward: As a little girl plays with her dollhouse (doll apartment complex, to be precise), the dolls come to life and give us a glimpse of their happy existence in a small but perfectly (Ikea-furnished) single-room home. But before you can say "Ektorp," the girl's fantasy world becomes infinitely more complicated.