Ad of the Day: Ikea Hilariously Pitches Its 2015 Catalog as the Coolest Gadget Ever

Wondrous power of print

Is print really dying? Not according to Ikea, which has good reason to still believe in dead trees. After all, the company prints around 200 million copies of its catalog every year in 27 languages for 38 countries. That's more than twice the number of bibles produced in a given year.

@nudd Tim Nudd is a former creative editor of Adweek.