Ad of the Day: Ikea

A family plays musical beds in this cute, insomniacal spot from Sweden

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Yes, all right, fine. This advertisement is adorable.

Ikea has a pretty good idea what furniture is used for—namely, anything except its stated purpose. Also: finally, a housewares ad that won't have to endure the extravagant scorn of New Yorkers. These people don't have enough room! (See every article every written on how the characters in Friends were in ridiculously huge apartments. You guys, I don't want to sound like a know-it-all, but I think it's a television show.)



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