Ad of the Day: Ikea

Neither child nor beast can deny the thrill of cooking, eating and entertaining together

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Mother in London launched a new campaign for Ikea in the U.K. and Ireland last week titled "Entertaining." The first spot is a music video called "Playin' With My Friends" (the song is performed by Masters in France), which stars a group of kids and their wacky friends—an enormous stuffed bear, a giant toy robot, a life-size action figure, and others—preparing a dinner party in an Ikea kitchen while dancing to the goofy song.

According to the agency, the spot "explores the insight that adults and children all behave better when they're sat around the same table together, rather than the children being sat at the end of the table."

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