Ad of the Day: Ikea

Bloodthirsty hordes make war on boring interiors in Australian 'Braveheart' parody

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They may take your life, but they'll never take your Framstå.

Sydney ad agency The Monkeys—known as Three Drunk Monkeys before a sobering name change this month—has launched this epic, Braveheart-esque 60-second spot for Ikea Australia as the opening salvo of a big, new campaign themed, "Have a Gö." Directed by Hamish Rothwell, the ad shows an army of customers—every Longshanks and his brother for miles around—brandishing Ikea products and surging from the countryside toward their towns and into their poorly furnished homes, ready to make war on boring interiors and experiment with Ikea's funky and fashionable home furnishings.

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