Ad of the Day: IBM Ran 62 Different Spots on the Masters. So, How Did That Go?

Incredible series by Ogilvy

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IBM wants you to know it's everywhere.

It especially wants you to know that if you are a golf fanatic or C-suite executive who watches the Masters from start to finish.

With the help of Ogilvy & Mather, IBM created a stunning series of 62 different commercials, and ran each of them once during the golf tournament, which wrapped up Sunday. The campaign, with the theme "Made With IBM," featured snapshots of how the brand's services like cloud computing and mobile analytics are used by organizations around the world, from businesses like Lindt to municipalities like Miami Dade.

Here's the YouTube playlist for the campaign:

The central point is data's potential to impact all aspects of life—and IBM's sales pitch about the growing importance of capitalizing on the opportunity in commerce.



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