Ad of the Day: Hyundai

Wes Anderson brings his trademark visual style to zany spots for the 2012 Azera

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Film buffs who happen to catch the new spots for the Hyundai Azera premiering during this Sunday's Oscars telecast might think the car manufacturer (which happens to be the official automotive sponsor of the awards show) is blatantly ripping off indie director Wes Anderson. As it turns out, Anderson himself directed the commercials, which isn't too surprising, given his general willingness to lend his filmmaking abilities to a number of brands (past collaborations have included American Express, Stella Artois, AT&T and Ikea, to name a few).

In "Talk to My Car," the nostalgia-happy Anderson hypes the 2012 Azera's "bluelink" technology via a pastiche of pop culture's most famous voice-responsive vehicles (there's a Chitty Chitty Bang Bang-esque flying contraption, an underwater car straight out of The Spy Who Loved Me, and a take on Knight Rider's KITT) plus a heavy bit of personal touch (there's enough corny visual effects and obsessive symmetry...



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