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Grey London does a top-flight job of capturing the intensely personal nature of running and growing a business in "Lift," a 90-second film for HSBC.
The eventful 40-year odyssey of one executive—founder of a firm called Cadours Industries—plays out almost entirely in an elevator (actually, several elevators, because his company moves over time, always occupying a higher floor in whatever building it calls home).
Needless to say, his journey to the top is anything but smooth.