Ad of the Day: HP Vows to 'Keep Reinventing' in Fun Series of Star Wars Ads

BBDO and 180LA step up

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The Force is strong with this one.

HP ties in with Star Wars: The Force Awakens in these fun, impressive commercials from BBDO New York and 180LA that introduce the technology company's "Keep Reinventing" platform.

In the BBDO spot below—directed by Tom Tagholm of Park Pictures—a teenage dude assembles his very own version of R2-D2 in the garage from parts he collects in the junkyard. With an assist from his HP laptop, he sends the droid across town on a mission of the heart.

Oh, sure, that brainy punk can make a fully functioning, mobile, movie-ticket-vending R2.



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