Ad of the Day: Hot Wheels

Hot Wheels is getting larger than life. Mattel's miniature-car brand, more familiar with living rooms than actual race tracks, is set to turn heads with a major real-life auto stunt at the Indianapolis 500 on May 29. Just hours before the race, it will send a life-size version of a Hot Wheels car down a giant custom-built replica of an orange Hot Wheels ramp, where it will pick up speed and, at the end of a straightaway, attempt a new world-record jump by a four-wheel vehicle (the existing record being 301 feet, set by Johnny Greaves).