Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Lately, Honda drivers have been going nowhere fast. And their strange travels have yielded some memorably unusual advertising.
First, the automaker took us on a CR-V journey that wouldn't end. Now, in "Feeling," Wieden + Kennedy London radically slows down various Civics as they cruise through city and country. In this nearly frozen world, engineers attend to every conceivable aspect of the ride, from arranging raindrops, birds and butterflies outside the cars' windows to manipulating drivers' hands on the steering wheels and gear shifts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in