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Beer brands tend to get wound up in knots trying to communicate their essence. But not House Beer. From its very name down to the aesthetic of its debut commercial, the Venice, Calif.-based brand sticks with simplicity—to engaging effect.
Kevin Butler, an agency veteran who's put in stints at Deutsch, TBWA\Media Arts Lab, Facebook and TBWA\Chiat\Day, directed the new spot. It combines a punchy, knowing, almost Newcastle-like vibe (minus the sneering) with laid-back Southern California lifestyle imagery to create a portrait of a beer that's hip without being too hipster-y.
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