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In Heineken Light’s kickoff commercial for its new “Occasionally Perfect” campaign (and Wieden+Kennedy New York’s first spot for the beer maker), we are told that, like a snakeskin jacket, Heineken Light doesn’t always fit its surroundings.
Aptly titled “Snakeskin Jacket,” the spot shows Heineken’s suave (and rather hairy) “Man of the World” wearing the titular blazer in some less-than-appropriate settings, like a business meeting and golf outing. He elicits withering stares from onlookers that underscore the narrator’s assertion that the admittedly bold jacket is “not right for every occasion.”
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