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They may have played beer pong with red Solo cups in 1999, but moms have upgraded to crack-resistant party cups in Hefty’s sharp and funny new campaign by Havas Worldwide Chicago.
Three new ads all open on a wholesome PTA-stereotype mother in a docile environment (folding laundry, reading a book, unpacking groceries). But then they open their mouths, and their monologues aren’t quite what you’d expect.
The moms detail party scenes in what can only be described as 2015-speak (“Bye, Felicia,” “bae” and the hideous “on fleek” make the cut) as they reference current and younger-targeted social networks like Snapchat and Tinder.