Ad of the Day: Heathrow Airport Crafts Sweet First TV Spot Set to David Bowie Song

An adorable 'First Flight'

Headshot of T.L. Stanley

This is the story of an adventurous little suitcase that heads to Heathrow Airport in London, makes it through security relatively unmolested and falls in step with another cute carryall on the same journey.

Oh, the romantic possibilities.

But this ad, the first television campaign in Heathrow's 70-year history, isn't a rom-com setup for inanimate objects. It's meant, instead, to be a look at travel through the eyes of an adorable 5-year-old named Harriett, whose companion, aside from her adults, happens to be a piece of luggage with a wide-eyed owl face. (Don't look now, but Owly is actually on sale at the John Lewis store in Terminal 2).

That roller bag gets as much exposure as the kid in the 90-second spot from Havas London, but the point's made: Going someplace on an airplane can be magical, if viewed from a child's perspective. Her old-school aviator hat and goggles are just icing on the cake.

The commercial, dubbed "First Flight" and set to David Bowie's "When I Live My Dream" from his debut 1967 record, just launched on social media and will hit TV in the U.K. on Thursday. A related contest with Qantas, asking people to share their favorite Heathrow memories, will give 70 winners a trip to Australia.

Surely they'll throw in Owly for the trip.


Client: Heathrow Airport

Agency: Havas London

Executive Creative Director: Ben Mooge

Creatives: Barnaby Packham, Daniel Bolton

Group Business Director: Caroline Saunders

Senior Account Director: Julia Mahoney

Agency Producer: Kiri Carch

Assistant Producer: Femi Ladi

Production Company: Outsider

Directors: Dom and Nic

Producer: John Madsen

Director of Photography: Alex Barber

Editing: Ed Cheesman, Final Cut

Post: The Mill

Sound: Antony Moore, Factory

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.