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Twitter is doing plenty of digital activations around the World Cup, and now it's done a good old-fashioned video to get you pumped up as well.
The spot, from Goodby, Silverstein & Partners, isn't creatively astounding, but it is well produced and does a nice job of reminding viewers to enhance their World Cup experience by connecting with friends—and their favorite players and teams—on Twitter. In the ad, this means lots of people staring at lots of phones, which is never a good look in commercials, but that's balanced out by some nice animation of cartoon Twitter birds exploding from every kick of a ball and every tap of a touchscreen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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